![]() ![]() It leverages social media marketing analytics and targeting capabilities, along with content marketing created with search engine optimization (SEO) in mind, to reach customers that are likely to already be interested in your product. ![]() In many ways, digital marketing relies on established techniques and time-tested principles of traditional marketing - know your customer, for example - but the advent of digital channels and marketing analytics has also created new ways of selling.įor example, inbound marketing, which attracts customers to come to you instead of the other way around, is a paradigm that has only become possible in the digital marketing era. As online overtakes traditional advertising media such as print, radio, and television, it has become absolutely critical to include digital as part of any marketing mix (and budget). Skills you'll gain: Marketing, Digital Marketing, Research and Design, Communication, Entrepreneurship, Sales, Leadership and Management, Business, Marketing Management, Market Research, Marketing Design, Strategy and Operations, Media Strategy & Planning, Media Production, Design and Product, Strategy, Business Analysis, Market Analysis, Product Marketing, Customer Analysis, Advertising Sales, Business Development, Product Management, Advertising, Brand Management, MarTech, Influencing, Social Media, Business Design, Collaboration, Data Analysis, Finance, Public Relations, Search Engine Optimization, Web Design, Web Development, Business Psychology, Change Management, Customer Support, Human Learning, Journalism, Marketing Psychology, Packaging and Labeling, Product Design, Survey Creation, Visual Design, Accounting, Back-End Web Development, Big Data, Computer Graphics, Data Analysis Software, Data Management, Data Visualization, Exploratory Data Analysis, Human Computer Interaction, Product Development, Statistical Analysis, Supply Chain and Logistics, Virtual Realityĭigital marketing is the use of online channels including computers, mobile phones, and other digital platforms to promote and sell products and services. Skills you'll gain: Marketing, Digital Marketing, Social Media, Communication, Advertising, Marketing Management, Media Strategy & Planning, Business Analysis, Sales, Marketing Design, Research and Design, Entrepreneurship, Brand Management, Market Research, Business Psychology, Marketing Psychology, Customer Analysis, Design and Product, Finance, Planning, Product Marketing, Budget Management, Strategy and Operations, Advertising Sales, Business Communication, Customer Support, Financial Management, Influencing, MarTech, Market Analysis, People Analysis, Performance Management, Persona Research, Spreadsheet Software, Statistical Tests, Storytelling, Writing, Leadership and Management, Strategy, Computer Networking, Data Analysis, Data Visualization, Database Administration, Databases, Experiment, Network Security, Probability & Statistics, Public Relations, Regulations and Compliance, Security Engineering, Security Strategy, Software Engineering, Software Security, Software Testing, Supply Chain and Logistics, Visual Design ![]()
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